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VidCon joins the list of events canceled by COVID-19

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VidCon joins the list of events canceled by COVID-19

If you heard the collective grieving shriek of a thousand Instagram influencers, YouTubers and their followers, it’s as a result of VidCon has been canceled.
It’s the most recent mega-event to fall prey to the social distancing measures put in place to cut back the unfold of COVID-19.
In a press release, the convention organizers stated:
VidCon is devoted to delivering premium leisure experiences throughout the globe. Our first precedence is the security and well being of our attendees, sponsors, audio system, creators, and workers. Due to the continued uncertainty surrounding COVID-19 and the precautions being taken by authorities worldwide to handle this pandemic, we’ve got come to the tough choice to cancel the 11th annual VidCon in Anaheim this June. All tickets and pre-ordered merch which were bought for the June 17 – 20, 2020 occasion will probably be refunded in full by April 15, 2020. This will embody all charges for beforehand canceled tickets.
VidCon is likely one of the most necessary occasions for the huge leisure business that’s grown up across the streaming platforms. Those platforms — particularly YouTube and Instagram — raked in a bit over $35 billion in spending in 2019, or roughly half of the advert haul that tv promoting pulled in for a similar yr.

TV promoting didn’t die, it simply moved on-line

More than simply an opportunity for entertainers to advertise themselves and their merchandise, the occasion is a important window into the place social media is heading.
In its personal method, the occasion is as necessary to the streaming neighborhood as upfronts are to conventional media, or newfronts are to on-line media.
The (fully acceptable) response to the COVID-19 outbreak is one which’s been echoed in industries as disparate as leisure, expertise and auto manufacturing. Most of the large auto exhibits have been canceled this yr, together with the foremost developer occasions from Alphabet subsidiary Google and Facebook. Other occasions are going distant or turning to digital solely — like Apple’s huge developer and product occasion later this yr.

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