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India’s MX Player expands to US, UK and other markets in international push

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India’s MX Player expands to US, UK and other markets in international push

MX Player, the on-demand video streaming service owned by India’s conglomerate Times Internet, is increasing to greater than half a dozen new worldwide markets together with the U.S. and the UK to produce extra leisure content material to thousands and thousands of individuals trapped of their houses.

The Singapore-headquartered on-demand video streaming service, which raised $111 million in a spherical led by Tencent final yr, mentioned it has expanded to Canada, Australia, New Zealand, Bangladesh, and Nepal along with the U.S. and the UK.

Like in India, MX Player will supply its catalog at no cost to customers within the worldwide markets and monetize by adverts, Karan Bedi, chief government of the service, advised TechCrunch in an interview.

The streaming service, which has amassed over 175 million month-to-month lively customers, is providing domestically related content material in every market, Bedi mentioned. This is notably completely different from Disney’s Hotstar growth into worldwide markets, the place it has largely aimed to cater to the Indian diaspora.

MX Player is just not at the moment providing any initially produced titles in any worldwide markets — as an alternative providing motion pictures and exhibits it has licensed from international and native studios — however the streamer plans to vary that within the coming future, mentioned Bedi.

Even because the growth comes at a time when the world is grappling with containing and combating the coronavirus outbreak, Bedi mentioned MX Player had been testing the service in a number of markets for a number of months.

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“We imagine in assembly this quickly rising demand from discerning leisure lovers with tales that ring a bell. To that finish, we’ve got collaborated with a few of the finest expertise and content material companions globally who will assist carry us a step nearer to turning into the go-to vacation spot for leisure the world over,” mentioned Nakul Kapur, Business Head for International markets at MX Player, in an announcement.

In India, MX Player has additionally bundled free music streaming (by Gaana, one other property owned by Times Internet) and has launched in-app informal video games. Bedi mentioned the corporate is engaged on bringing these further companies to worldwide markets.

More to observe…


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