Connect with us

Start-Ups

Imatag inserts invisible watermarks to track images around the web

Published

on

Imatag inserts invisible watermarks to track images around the web

Meet Imatag, a French startup that has been engaged on a watermarking product. Watermarking is nothing new, however the firm has discovered a approach to mark pictures even when they’re resized, cropped, edited or compressed.

Many photographers and types watermark their pictures in an effort to see who’s the unique supply when the photograph will get re-uploaded across the internet and on social networks. But it’s not excellent. If you place a tiny emblem in a nook, you possibly can simply crop the photograph to go away the brand out of the photograph.

Stock photograph databases, similar to Getty and Shutterstock, put a big emblem in the course of the photograph in order that’s it’s actually unusable in the event you don’t have the precise licensing rights.

Imatag takes a unique strategy. When you mark a photograph, particular person pixels are modified throughout the picture in an effort to’t discover it once you examine it with the unique shot. When you modify a photograph, some pixels shall be modified, however not all. This approach, you possibly can at all times discover the watermark once more.

“It’s not a good suggestion to change colours straight. You have to start out with grayscale evaluation and that’s what we do,” co-founder and CEO Mathieu Desoubeaux. “We apply psychovisual masks to just remember to can’t see it with human eyes.”

Imatag assigns a signature with every photograph that it processes. By following the identical course of, you possibly can simply examine the signatures of a number of pictures to see if they arrive from the same supply.

READ MORE:  Israeli/UK startup Addionics bags €5.4M to develop next-generation batteries for electric cars

The startup goes one step additional and gives a service for a number of use circumstances. With Imatag Monitor, the corporate screens your pictures on the internet to see the place they seem.

Some purchasers use it to battle again towards unlawful use, similar to photograph companies. But manufacturers additionally use it to see if product pictures seem on social networks for example. They don’t need to chorus folks from sharing these pictures, however they need to monitor the response to a brand new product.

Imatag additionally works with smartphone producers or automotive makers in order that they will establish leaks earlier than an official announcement. When you ship pictures of a brand new smartphone to numerous retailers, you possibly can tag them with Imatag. This approach, you possibly can hint again the supply of a leak in case your product pictures begin leaking.

Imatag permits you to combine their watermarking know-how in your picture move in the event you’re coping with a excessive quantity of pictures. Companies who don’t work with numerous pictures can simply use Imatag’s web site straight.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Bitcoin Trader: Google Helps Scam Crypto Trading App Look Legit in Reviews
Crypto25 mins ago

Bitcoin Trader: Google Helps Scam Crypto Trading App Look Legit in Reviews

Tech startups weekly: Beach robots, ‘XR’ tech, €92M for AI, cybersecurity startups
Start-Ups3 hours ago

Tech startups weekly: Beach robots, ‘XR’ tech, €92M for AI, cybersecurity startups

Startups Weekly: The George Floyd protests come home to the tech industry
Tech3 hours ago

Startups Weekly: The George Floyd protests come home to the tech industry

YouTube Video
Entertainment4 hours ago

Meet The Godfather of Faith-Based Films

Bitcoin Following Eerie Amazon Dot Com Fractal Would Lead To Retest of $20,000 Record
Crypto5 hours ago

Bitcoin Following Eerie Amazon Dot Com Fractal Would Lead To Retest of $20,000 Record

First Twitter, now Snapchat: Trump’s war on social media has a new target
Tech6 hours ago

First Twitter, now Snapchat: Trump’s war on social media has a new target

Indian online travel booking firm Yatra terminates merger deal with Ebix
Tech6 hours ago

Indian online travel booking firm Yatra terminates merger deal with Ebix

YouTube Video
Entertainment6 hours ago

‘Quiet Crossing’ Offers Timeless Tale of Political Oppression

Join Eventbrite CEO Julia Hartz for a live Q&A: June 11 at 3 pm EST/Noon PDT/7 pm GMT
Start-Ups8 hours ago

Join Eventbrite CEO Julia Hartz for a live Q&A: June 17 at 2pm EST/11am PDT/6 pm GMT

Instacart makes changes to tip policy following shopper complaints
Tech9 hours ago

Instacart makes changes to tip policy following shopper complaints

Virtual Assets Unleashes Retail Cash Reload Innovation for Purchasing Cryptocurrency
Crypto10 hours ago

Virtual Assets Unleashes Retail Cash Reload Innovation for Purchasing Cryptocurrency

Facebook and Twitter took down a Trump campaign video over copyright concerns
Tech11 hours ago

Facebook and Twitter took down a Trump campaign video over copyright concerns

Demonstrating 15 contact tracing and other tools built to mitigate the impact of COVID-19
Tech12 hours ago

Demonstrating 15 contact tracing and other tools built to mitigate the impact of COVID-19

Zoom now the most valuable of all these 5 tech giants to file IPO in 2020
Start-Ups13 hours ago

Zoom now the most valuable of all these 5 tech giants to file IPO in 2020

Aukey introduces an extremely compact 100w charger
Tech15 hours ago

Aukey introduces an extremely compact 100w charger

A Ice-Cold “Storm” Is About to Hit Ethereum Buyers: Two Factors to Watch
Crypto15 hours ago

A Ice-Cold “Storm” Is About to Hit Ethereum Buyers: Two Factors to Watch

The tragic lie behind the beautiful dream of Terrace House
Tech16 hours ago

The tragic lie behind the beautiful dream of Terrace House

TaxProper raises $2M to automate getting your property taxes lowered
Start-Ups18 hours ago

TaxProper raises $2M to automate getting your property taxes lowered

Lidar helps uncover an ancient, kilometer-long Mayan structure
Tech18 hours ago

Lidar helps uncover an ancient, kilometer-long Mayan structure

Apple Watch Fall Detection
Tech19 hours ago

Apple Watch automatically called 911 after a man fainted

‘America needs our help’: Q&A with OfferUp CEO Nick Huzar after Seattle-area startup lands $120M
Tech2 months ago

‘America needs our help’: Q&A with OfferUp CEO Nick Huzar after Seattle-area startup lands $120M

Dr. Pimple Popper Goes Too Far For Some Fans With Blackhead Rice Krispie Treats Baking Video!
Entertainment2 months ago

Dr. Pimple Popper Goes Too Far For Some Fans With Blackhead Rice Krispie Treats Baking Video!

Updated FDA COVID-19 testing guidelines specifically disallow at-home sample collection
Start-Ups2 months ago

Updated FDA COVID-19 testing guidelines specifically disallow at-home sample collection

All Day and a Night Trailer
Entertainment2 months ago

Trailer for 'All Day and a Night' with Jeffrey Wright & Ashton Sanders

Global Savings Group acquires French cashback company iGraal for €123.5M
Start-Ups2 months ago

Global Savings Group acquires French cashback company iGraal for €123.5M

Rise Gardens raises seed funding for an indoor hydroponic gardening system
Tech1 week ago

Rise Gardens raises seed funding for an indoor hydroponic gardening system

Fiat Chrysler to start producing 1 million face masks a month
Tech2 months ago

Fiat Chrysler to start producing 1 million face masks a month

Help wanted: Autonomous robot guide
Tech3 weeks ago

Help wanted: Autonomous robot guide

Where top VCs are investing in D2C
Tech2 months ago

Startups Weekly: A new era for consumer tech

The Main Event Trailer
Entertainment2 months ago

Seth Carr Becomes a Wrestler in Fun Trailer for 'The Main Event' Film

Oura partners with UCSF to determine if its smart ring can help detect COVID-19 early
Start-Ups2 months ago

Oura partners with UCSF to determine if its smart ring can help detect COVID-19 early

Amazon Prime delivery delays are now as long as a month
Tech2 months ago

Amazon Prime delivery delays are now as long as a month

Kinsa’s fever map could show just how crucial it is to stay home to stop COVID-19 spread
Tech2 months ago

Kinsa’s fever map could show just how crucial it is to stay home to stop COVID-19 spread

Jennifer Lopez’s High School Sweetheart Dead At 51
Entertainment2 months ago

Jennifer Lopez’s High School Sweetheart Dead At 51

The Google and Verily coronavirus websites are off to a rocky start
Tech2 months ago

The Google and Verily coronavirus websites are off to a rocky start

Former Slack exec April Underwood has joined Obvious Ventures as a venture partner
Tech2 months ago

Former Slack exec April Underwood has joined Obvious Ventures as a venture partner

‘Canary in a coal mine’: Seattle marketing tech startup Amplero shuts down, lays off 17 employees
Tech2 months ago

‘Canary in a coal mine’: Seattle marketing tech startup Amplero shuts down, lays off 17 employees

Rocket Lab postpones next mission due to coronavirus pandemic
Tech2 months ago

Rocket Lab postpones next mission due to coronavirus pandemic

Lime’s valuation, variable costs and diverging categories of on-demand companies
Tech2 months ago

Lime’s valuation, variable costs and diverging categories of on-demand companies

A new FDA-authorized COVID-19 test doesn’t need a lab and can produce results in just 5 minutes
Tech2 months ago

A new FDA-authorized COVID-19 test doesn’t need a lab and can produce results in just 5 minutes

Trending